Privacy Policy

NEWKEY Cosmetics Inc. ("NEWKEY," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at www.www.inewkey.com (the "Site"), purchase our products, or interact with our services.

This Privacy Policy applies to all users of our Site, including visitors, registered customers, and newsletter subscribers. By using our Site, you consent to the data practices described in this policy.

We comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other applicable privacy regulations.

We collect several types of information to provide and improve our services:

Personal Information You Provide: - Contact information: name, email address, phone number, shipping/billing address - Account credentials: email and password (stored as hashed values) - Purchase information: order history, payment method details (processed securely through our payment providers) - Communication: messages you send via our contact form, email, or customer support - Reviews: product reviews and ratings you submit - Warranty registration: product serial number and purchase details

Information Collected Automatically: - Device and browsing data: IP address, browser type, operating system, device identifiers - Usage data: pages visited, time spent on pages, click patterns, referral URLs - Location data: general geographic location based on IP address (not precise GPS) - Cookies and similar tracking technologies (see Section 4 below)

We use the information we collect for the following purposes:

Order Fulfillment: Processing and shipping your orders, sending order confirmations and tracking information, and handling returns and exchanges. Customer Service: Responding to your inquiries, providing product support, and resolving issues with your purchases. Account Management: Creating and maintaining your account, processing warranty registrations, and managing your order history. Marketing Communications: Sending newsletters, promotional offers, product announcements, and skincare tips. You can opt out at any time using the unsubscribe link in our emails. Product Improvement: Analyzing customer feedback, reviews, and usage patterns to improve our products and services. Website Operations: Maintaining and securing the Site, preventing fraud, and complying with legal obligations. Personalization: Tailoring product recommendations and content based on your browsing and purchase history.

We use cookies and similar tracking technologies to enhance your browsing experience and gather analytics data.

Types of cookies we use: - Essential cookies: Required for the Site to function properly (e.g., shopping cart, authentication) - Analytics cookies: Help us understand how visitors browse our Site. We use our own privacy-friendly, anonymous analytics: page views are recorded without collecting any personal identifiers, and this data is never sold or shared with advertising networks - Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness - Preference cookies: Remember your settings and preferences (e.g., language, region)

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that some parts of the Site may not function properly without cookies.

We do not sell your personal information to third parties. We may share your information with the following categories of recipients:

Service Providers: Third-party companies that perform services on our behalf, such as payment processing (Stripe, PayPal), shipping logistics (USPS, UPS, FedEx), email marketing platforms, and analytics providers. These providers are contractually obligated to protect your data. Business Partners: Trusted partners who help us deliver products and services, such as our fulfillment center and customer support platform. Legal Compliance: We may disclose your information when required by law, court order, or government regulation, or to protect our rights, property, or safety. Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the acquiring entity, subject to the protections of this Privacy Policy.

We implement industry-standard technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security measures include: SSL/TLS encryption for data transmission, secure payment processing (we never store full credit card numbers), regular security audits, access controls, and employee training on data protection.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

We retain your personal information for as long as your account is active or as necessary to provide our services. After account closure, we retain information for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements.

Purchase records, warranty registrations, and related transaction data are typically retained for 7 years for tax and legal compliance purposes. Marketing data is retained until you opt out of communications.

Anonymous usage analytics data is retained for a maximum of 180 days, after which it is automatically and permanently deleted.

Depending on your location, you may have certain rights regarding your personal information:

Access and Portability: You can request a copy of the personal information we hold about you, in a portable electronic format. Correction: You can request that we correct inaccurate or incomplete personal information. Deletion: You can request that we delete your personal information, subject to certain legal exceptions. Opt-Out: You can opt out of marketing communications at any time and request that we stop using your data for targeted advertising. Restriction: You can request that we limit the processing of your personal information in certain circumstances. Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at info@inewkey.com. We will respond to your request within 30 days of receipt.

California Residents: Under the CCPA, you have additional rights including the right to know what personal information is collected, the right to opt out of the sale of personal information, and the right not to receive discriminatory treatment for exercising these rights.

EU/UK Residents: Under the GDPR, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing. You also have the right to lodge a complaint with your local data protection authority.

Our Site and products are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18.

If you believe we have collected information from a child under 18, please contact us at info@inewkey.com, and we will take steps to delete such information.

Our Site may contain links to third-party websites, such as social media platforms, blog references, and partner sites. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our Site.

When you interact with our social media pages (Facebook, Instagram, X/Twitter), the social media platforms may collect information about your interactions. Your use of these platforms is governed by their respective privacy policies.

We may use social media cookies and pixels to deliver targeted advertising and measure campaign effectiveness.

NEWKEY is based in the United States. If you access our Site from outside the United States, your information will be transferred to and processed in the United States.

We take appropriate measures to ensure that your personal information is protected in accordance with this Privacy Policy and applicable law, including the use of Standard Contractual Clauses for transfers from the EU/UK to the United States.

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when the policy was last revised.

If we make material changes to our privacy practices, we will notify you by email or by posting a prominent notice on our Site. We encourage you to review this Privacy Policy periodically.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer:

NEWKEY Cosmetics Inc. Attn: Privacy / Data Protection Email: info@inewkey.com Mailing Address: 1500 Innovation Drive, Suite 200, Wilmington, DE 19801

We are committed to working with you to resolve any privacy concerns and will make every effort to address your inquiry promptly.